First: Development of acquaintance as an opportunity of service.

Second: High ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying by each Rotarian of his/her occupation as an opportunity to serve society.

Third: The application of the ideal of service by every Rotarian to this personal, business and community life.

Fourth: The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.